Partners - Channel Partners

Channel Partners

Our Channel Partners are companies who generate professional services revenue with the use of our software, and in conjunction with this, may resell stand-alone copies of our software. Typically this suites Managed Service Providers or Outsourcers, SI s and VARs.

Your business challenge solved

• Managed Services Providers never need to worry that the network is causing their customer's application performance to suffer. More
• SIs and VARs can captilize on helping enterprises trouble-shoot, repair and continuously monitor their network.

Services opportunities

As a Channel Partner, you can offer various professional services engagements, either as stand-alone projects, or as we commonly see, in conjunction with your existing network dependent products and services.

• Network measurement: assess your customer's end-to-end network remotely. Measure aspects such as bandwidth, utilization, latency, jitter, packet loss and MOS. Provide the customer with a detailed, automatically created network assessment report.
• Network diagnostics: diagnose your customer's network. Identify the location of a number of critical problems like duplex errors, slow NICs and MTU conflicts. Fix the problems and clean-up the network with the help of your Apparent Networks solution.
• Network monitoring: provide an enterprise-wide ongoing network health check plan and continously monitor and maintain your customer's network.
• VoIP pre-deployment and monitoring services: assess your customer's current IP network for suitability to handle increased traffic, like voice or other applications, and provide ongoing monitoring services.
• Resell: resell stand-alone versions of our software in conjunction with a services offering, enabling them to do in-house network assessment, trouble-shooting and monitoring.

Business benefits

• Improve customer satisfaction and retention by ensuring the quality of the network: for organizations who offer a product or service that is dependent on the network, an Apparent Networks partnership allows you to ensure the quality of the network. At its annual Partner Conference, Cisco urged its IP telephony channel partners to test customers’ networks before installing VoIP.
• Reduce costs associated with network problem resolution tasks: with the ability to quickly trouble-shoot your customer’s network remotely, you don’t have to waste valuable time and resources on customer technical support inquiries, or send out trucks to your customer locations.
• Develop net new revenue opportunities: companies are willing to pay an average of $17,220 for a VoIP readiness assessment. A network measurement and diagnostic engagement can also be a springboard to additional services engagements.

Partner Program benefits & requirements

Benefits and requirements vary depending on your Partner Program level. Highlights of program benefits and requirements for Channel partners are:

Global Strategic Partner: sales and technical training, joint marketing and PR initiatives, access to sales leads, partner portal access, 2nd line support during license period, and internal-use discount. Requirements: Minimum annual sales volume to qualify and partner takes 1st line support calls.

Strategic Partner: technical training, access to marketing materials, partner portal access, 1st line support during license period, and internal-use discount. Requirements: currently no volume commitment.

Premier Partner: access to marketing materials, partner portal access, customer support, and internal-use discount. Requirements: currently no volume commitment.

AppCritical Brochure [pdf]

Corporate Capabilities [pdf]