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Apparent Networks Further Strengthens Leadership Team

February 25, 2008

Company names industry veterans to key executive positions

WELLESLEY HILLS, MA, Feb. 25, 2008 – Apparent Networks, Inc. today announced the appointment of two technology industry veterans to key management positions. Joining the executive team are Jeff Melvin, Executive Vice President of worldwide sales and field operations and Keith Bartlett, Vice President of business development. The addition of these experienced leaders reflects Apparent Networks’ commitment to ramp up growth quickly and to build long term value for customers and stakeholders.

“Both Jeff and Keith possess the management acumen and people skills required to build out, guide and motivate our team as the company accelerates its growth,” Said Jack Sweeney, president and CEO of Apparent Networks. “With strong demand for our solution in the market, our main challenge is to focus on the right sales opportunities and to leverage the right strategic partners to maximize revenues.  I am highly confident that Jeff and Keith, working in concert with other members of our leadership team, will help us to achieve those goals.”

With over 25 years of proven sales and management leadership, Jeff Melvin, Executive Vice President of worldwide sales and field operations, is responsible for managing the development and execution of effective sales strategies in the enterprise and managed service provider markets.  Melvin also oversees strategic management of the company’s channel sales and technology partner programs.  Prior to joining Apparent Networks, he was Vice President of worldwide sales and operations for Network Intelligence Corp., where he successfully led all sales initiatives and field operations, including channel sales development and management. Network Intelligence was acquired by EMC for $175 million in 2006.  Jeff’s earlier experience includes CEO roles at Kaon Interactive and Rovia.com, and executive management roles at Engage and Inso Corporation.

As Vice President of Business Development for Apparent Networks, Keith Bartlett is responsible for setting the strategic direction for the company’s partnership and corporate development efforts. In this role, Bartlett oversees revenue-generating initiatives that leverage the combined strengths of Apparent Networks’ AppCritical solution with the offerings of key partners, including major technology vendors and managed service providers. Bartlett brings with him more than 20 years of success in sales and business development for technology companies ranging from small start-ups to global leaders. Before joining Apparent Networks, he was Vice President of Business Development for Network Intelligence Corp., where he played a key role in that company’s acquisition by EMC. Prior to that, he headed up enterprise sales for GeoTrust, where he drove an increase in enterprise sales of more than 300% over three years before the company was acquired by VeriSign for $125 million. Bartlett has held management positions at Nortel, EMC, Sequent Computer Systems, Unisys, and Sperry Corporation.

About Apparent Networks
Apparent Networks, Inc. develops and markets software that provides a unique approach to improving application performance by measuring and diagnosing live converged networks as part of pre-deployment assessment, troubleshooting and continuous real-time monitoring. The AppCritical solution provides awareness of the most critical network characteristics needed by voice, video and data applications. It has been successfully deployed by large enterprises, managed service providers and tier-one technology vendors to assure end-user quality of experience. Customers include ACS, the Boeing Company, Nortel, Polycom, Toshiba, 3Com, Fujitsu, Siemens, IBM, Symantec, Bell, HP, Network Appliance, TELUS, and Electronic Arts. For more information, visit www.apparentnetworks.com.

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Media Contact:
Todd Van Hoosear
Topaz Partners
tvanhoosear@topazpartners.com
(781) 404-2409

Company Contact:
John Riley
Director, Product Marketing
Apparent Networks
(781) 235-2470

AppCritical Brochure [pdf]